This is going to be a quick post but I found this website and I found it powerful and effective. It is about preventing brain injuries and to me it seems as if it is targeted towards young men who ride motorcycles and don't wear helmets. The pictures of the ladies are quite seductive and are obviously intended to get a young many attention, but the activities are kind of cool and put what it would be like to have a brain injury into perspective. Like we were talking about in class this week, the people who created this campaign did their formative research and segemented their auidence and decided to target young men through sex, looks, and money. Check out the website! www.protectyourhead.com