Another thing we learned about in class was the importance of the way messages are delivered. Are they sender driven or receiver driven? Are we, public health professionals, the focus of the communication or are the customers (patients) at the center? A perfect example of a customer focused health campaign is the Kaiser Thrive Campaign. The commercials always catch my attention on TV and are focused around giving the members power over their own health. I hadn’t seen the commercial below before but I think it is brilliant!
2 comments:
I love this commercial! Have you seen the one with the little boy talking about his habits? I love it when he says "the drinking was the worst" and he is just chugging a bottle of soda. Great addition to your blog!
Hey Lisa!!!
You have an awesome blog. That commercial has caught my eye! I loved it! You are communicating health very nicely! Go you!
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